Home » Absolutely Vulnerable, the Crisis of Strategic Business Planning in America by Thomas Malm
Absolutely Vulnerable, the Crisis of Strategic Business Planning in America Thomas Malm

Absolutely Vulnerable, the Crisis of Strategic Business Planning in America

Thomas Malm

Published March 1st 2009
ISBN : 9780578016863
Paperback
198 pages
Enter the sum

 About the Book 

What is strategic planning? It is a process that only as few as 10% of Americas CEOs have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%.MoreWhat is strategic planning? It is a process that only as few as 10% of Americas CEOs have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%. ABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution, inspire, and amuse. Examples like Brother International, IBM, and RJ Reynolds to describe how a culture can guide a company into re-invention. Other examples of success and failure come from Consumer Goods, US Auto Industry, Office Products, Wholesale Distribution, Education, Private Aviation, Politics, Sports Marketing, Coaching, and Music Products Malms stories are thought provoking, substantiated, and entertaining. This is a book on marketing and business management, for sure. Yet, it has a general interest quality that makes it interesting for a broad readership.