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MP Consumer Behavior with DDB Data Disk Delbert I. Hawkins

MP Consumer Behavior with DDB Data Disk

Delbert I. Hawkins

Published February 24th 2012
ISBN : 9780077645557
Hardcover
772 pages
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 About the Book 

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to developMoreConsumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.