Home » NeuroInvesting: Build a New Investing Brain by Wai-Yee Chen
NeuroInvesting: Build a New Investing Brain Wai-Yee Chen

NeuroInvesting: Build a New Investing Brain

Wai-Yee Chen

Published July 26th 2013
ISBN :
Kindle Edition
241 pages
Enter the sum

 About the Book 

Rewire your brain for investing successAs an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by theMoreRewire your brain for investing successAs an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that its usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns.Uses neuroscience to explain how successful investors think differentWritten by an experienced investment advisor who works at one of Australias premier retail brokersExplains investing using real-world stories about investors from an advisors perspectiveWhen it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.